105 years ago today, New Plymouth’s East End Annual Picnic took place. The seaside games and festivities – including swimming, canoeing, a lolly scramble, greasy pole battles, sticky bun contests, and a tape chewing competition – were recorded by New Plymouth filmmakers Garnett H. Saunders and Brandon Haughton. The film was played to a full house at the local cinema one week later.
Fortunately, the Wanganella’s passengers were rescued the next day. Rescuing the vessel, however, was not so easy. In spite of several attempts by tugboats to unstick the ship, it remained firmly attached to the reef for 18 days.
The ship was finally freed on 6 February. This film, held in the collections of Ngā Taonga Sound & Vision, shows tugboats attempting to shift the vessel and eventually succeeding.
This advertisement was part of a wider “Different Faces” series of ads promoting Gregg’s coffee, which all present an idyllic picture of a New Zealand characterised by racial and generational diversity. A range of people enjoy the outdoors – having fun on the sand, in the water, in a park, and on a yacht. You can watch another ad in the “Different Faces” series here.
It is just one amongst tens of thousands of television advertisements held in the collections of Ngā Taonga Sound & Vision, dating back to the birth of commercial TV in New Zealand in 1961. We’re currently working on an online exhibition that will showcase more advertising gems from our country’s television and radio history – this will launch later in 2017, so keep an eye on our website.